{"id":29673,"date":"2020-12-26T11:46:44","date_gmt":"2020-12-26T08:16:44","guid":{"rendered":"https:\/\/iranhost.com\/blog\/?p=29673"},"modified":"2023-09-03T15:58:33","modified_gmt":"2023-09-03T12:28:33","slug":"4-%d8%b1%d9%88%d8%b4-%d9%85%d9%88%d8%ab%d8%b1-%d8%ad%d8%af%d8%a7%da%a9%d8%ab%d8%b1-%d8%b3%d8%a7%d8%b2%db%8c-%d8%b3%d9%87%d9%85-%d9%86%d9%85%d8%a7%db%8c%d8%b4-%d8%aa%d8%a8%d9%84%db%8c%d8%ba-%db%8c","status":"publish","type":"post","link":"https:\/\/iranhost.com\/blog\/4-%d8%b1%d9%88%d8%b4-%d9%85%d9%88%d8%ab%d8%b1-%d8%ad%d8%af%d8%a7%da%a9%d8%ab%d8%b1-%d8%b3%d8%a7%d8%b2%db%8c-%d8%b3%d9%87%d9%85-%d9%86%d9%85%d8%a7%db%8c%d8%b4-%d8%aa%d8%a8%d9%84%db%8c%d8%ba-%db%8c\/","title":{"rendered":"\u06f4 \u0631\u0648\u0634 \u0645\u0648\u062b\u0631 \u062d\u062f\u0627\u06a9\u062b\u0631 \u0633\u0627\u0632\u06cc \u0633\u0647\u0645 \u0646\u0645\u0627\u06cc\u0634 \u062a\u0628\u0644\u06cc\u063a \u06cc\u0627 Impression Share \u0686\u06cc\u0633\u062a \u061f"},"content":{"rendered":"<p>\u0645\u0627 \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u06a9\u0627\u0631\u0634\u0646\u0627\u0633 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u062f\u0631 \u06af\u0648\u06af\u0644\u060c \u062f\u0631 \u062f\u0646\u06cc\u0627\u06cc\u06cc \u0627\u0632 \u0639\u062f\u062f \u0648 \u062a\u062d\u0644\u06cc\u0644 \u0632\u0646\u062f\u06af\u06cc \u0645\u06cc \u06a9\u0646\u06cc\u0645 \u0648 \u0631\u0648\u0632\u0627\u0646\u0647 \u0628\u0627 \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc \u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641\u06cc \u062f\u0631 \u06af\u0648\u06af\u0644 \u0627\u062f\u0632 \u0633\u0631 \u0648 \u06a9\u0627\u0631 \u062f\u0627\u0631\u06cc\u0645 \u0648 \u0627\u06cc\u0646 \u0639\u0627\u0644\u06cc \u0627\u0633\u062a \u060c \u0627\u0644\u0628\u062a\u0647 \u062a\u0627 \u0632\u0645\u0627\u0646\u06cc \u06a9\u0647 \u0628\u062f\u0627\u0646\u06cc\u0645 \u0627\u0639\u062f\u0627\u062f \u0628\u0647 \u0645\u0627 \u0686\u0647 \u0645\u06cc\u200c\u06af\u0648\u06cc\u0646\u062f \u0648 \u0686\u06af\u0648\u0646\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646 \u0627\u0632 \u0622\u0646\u0647\u0627 \u0628\u0647 \u0637\u0648\u0631 \u06a9\u0627\u0645\u0644 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0631\u062f.\u0627\u0632 \u0627\u06cc\u0646 \u0631\u0648 \u062f\u0631 \u0627\u06cc\u0646 \u0645\u0637\u0644\u0628 \u0628\u0647 \u06cc\u06a9\u06cc \u0627\u0632 \u0645\u062a\u0631\u06cc\u06a9\u200c\u0647\u0627\u06cc \u0645\u0647\u0645 \u062f\u0631 <a href=\"https:\/\/iranhost.com\/googleads\/\">\u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u062f\u0631 \u06af\u0648\u06af\u0644 \u0627\u062f\u0632<\/a> <strong>\u0633\u0647\u0645 \u0646\u0645\u0627\u06cc\u0634 \u062a\u0628\u0644\u06cc\u063a<\/strong> \u0645\u06cc\u200c\u067e\u0631\u062f\u0627\u0632\u06cc\u0645.<\/p>\n<h2>Impression Share \u06cc\u0627 \u0633\u0647\u0645 \u0646\u0645\u0627\u06cc\u0634 \u062a\u0628\u0644\u06cc\u063a \u0686\u06cc\u0633\u062a \u061f<\/h2>\n<p><strong>\u0633\u0647\u0645 \u0646\u0645\u0627\u06cc\u0634 \u062a\u0628\u0644\u06cc\u063a<\/strong>\u00a0\u0646\u0633\u0628\u062a\u0650 \u062a\u0639\u062f\u0627\u062f \u062f\u0641\u0639\u0627\u062a \u0646\u0645\u0627\u06cc\u0634 \u062a\u0628\u0644\u06cc\u063a \u0634\u0645\u0627 \u00a0\u0627\u0632 \u06a9\u0644 \u0646\u0645\u0627\u06cc\u0634\u200c\u0647\u0627\u06cc \u0645\u0645\u06a9\u0646\u060c \u0645\u06cc\u200c\u0628\u0627\u0634\u062f.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-29675 size-full\" src=\"https:\/\/iranhost.com\/blog\/wp-content\/uploads\/2020\/08\/100-1.jpg\" alt=\"Impression Share \u06cc\u0627 \u0633\u0647\u0645 \u0646\u0645\u0627\u06cc\u0634 \u062a\u0628\u0644\u06cc\u063a \u0686\u06cc\u0633\u062a \u061f\" width=\"1408\" height=\"274\" srcset=\"https:\/\/iranhost.com\/blog\/wp-content\/uploads\/2020\/08\/100-1.jpg 1408w, https:\/\/iranhost.com\/blog\/wp-content\/uploads\/2020\/08\/100-1-300x58.jpg 300w, https:\/\/iranhost.com\/blog\/wp-content\/uploads\/2020\/08\/100-1-1024x199.jpg 1024w, https:\/\/iranhost.com\/blog\/wp-content\/uploads\/2020\/08\/100-1-768x149.jpg 768w\" sizes=\"(max-width: 1408px) 100vw, 1408px\" \/><\/p>\n<p>\u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0645\u062b\u0627\u0644 \u0627\u06af\u0631 <strong>\u0633\u0647\u0645 \u0646\u0645\u0627\u06cc\u0634 \u062a\u0628\u0644\u06cc\u063a<\/strong> 33% \u0631\u0627 \u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u062f\u060c \u0645\u0639\u0646\u06cc \u0622\u0646 \u0627\u06cc\u0646 \u0627\u0633\u062a \u06a9\u0647 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0634\u0645\u0627 \u062a\u0646\u0647\u0627 \u062f\u0631 \u06cc\u06a9 \u0633\u0648\u0645 \u0627\u0632 \u0645\u0632\u0627\u06cc\u062f\u0647\u200c\u0647\u0627\u06cc \u0645\u0645\u06a9\u0646\u060c \u0634\u0631\u06a9\u062a \u062f\u0627\u062f\u0647 \u0634\u062f\u0647 \u0648 \u0628\u0646\u0627 \u0628\u0647 \u062f\u0644\u0627\u06cc\u0644 \u0645\u062e\u062a\u0644\u0641 \u062f\u0631 \u06f6\u06f7% \u062c\u0633\u062a\u062c\u0648\u0647\u0627 \u062a\u0628\u0644\u06cc\u063a \u0628\u0627 \u0639\u062f\u0645 \u0646\u0645\u0627\u06cc\u0634 \u0645\u0648\u0627\u062c\u0647 \u0634\u062f\u0647 \u0627\u0633\u062a.<\/p>\n<h3>\u0627\u0647\u0645\u06cc\u062a \u0633\u0647\u0645 \u0646\u0645\u0627\u06cc\u0634 \u062a\u0628\u0644\u06cc\u063a \u06cc\u0627 Impression share \u0686\u06cc\u0633\u062a \u061f<\/h3>\n<p>\u0645\u0647\u0645\u200c\u062a\u0631\u06cc\u0646 \u062f\u0644\u06cc\u0644 \u062f\u0631 \u062f\u0633\u062a\u0631\u0633 \u0628\u0648\u062f\u0646 \u062a\u0628\u0644\u06cc\u063a \u0628\u0631\u0627\u06cc \u0646\u0645\u0627\u06cc\u0634 \u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0645\u0648\u0631\u062f\u0646\u0638\u0631 \u0627\u0633\u062a. \u0627\u06af\u0631 \u062f\u0631 \u0647\u0646\u06af\u0627\u0645 \u0633\u0631\u0686 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u062a\u0628\u0644\u06cc\u063a \u062f\u0631 \u0628\u06cc\u0646 \u0646\u062a\u0627\u06cc\u062c \u0642\u0631\u0627\u0631 \u0646\u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f \u0634\u0645\u0627 \u0622\u0646 \u06a9\u0627\u0631\u0628\u0631 \u0631\u0627 \u0627\u0632 \u062f\u0633\u062a \u062e\u0648\u0627\u0647\u06cc\u062f \u062f\u0627\u062f. \u0647\u0631\u0686\u0647 \u062f\u0631\u0635\u062f \u0646\u0645\u0627\u06cc\u0634 \u0628\u06cc\u0634\u062a\u0631 \u0628\u0627\u0634\u062f\u060c \u062a\u0639\u062f\u0627\u062f \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0628\u06cc\u0634\u062a\u0631\u06cc \u0627\u0632 \u062a\u0639\u062f\u0627\u062f \u06a9\u0644 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0648\u0627\u062c\u062f \u0634\u0631\u0627\u06cc\u0637\u060c \u0645\u0648\u0641\u0642 \u0628\u0647 \u0645\u0634\u0627\u0647\u062f\u0647 \u062a\u0628\u0644\u06cc\u063a \u062e\u0648\u0627\u0647\u0646\u062f \u0634\u062f.<\/p>\n<p>\u0645\u062a\u0631\u06cc\u06a9 <strong>\u0633\u0647\u0645 \u0646\u0645\u0627\u06cc\u0634 \u062a\u0628\u0644\u06cc\u063a<\/strong> Impression share \u0627\u0632 \u0633\u0647 \u0645\u062d\u0644 \u062f\u0631 \u0627\u06a9\u0627\u0646\u062a \u0642\u0627\u0628\u0644 \u062f\u0633\u062a\u0631\u0633 \u0627\u0633\u062a.<\/p>\n<ul>\n<li><strong>Campaign :<\/strong> \u06cc\u06a9 \u0646\u0645\u0627\u06cc \u06a9\u0644\u06cc \u0627\u0632 \u062d\u062c\u0645 \u0646\u0645\u0627\u06cc\u0634 \u062a\u0628\u0644\u06cc\u063a \u0627\u0633\u062a.<\/li>\n<li><strong>Ad Group :<\/strong> \u062f\u0631 \u0627\u06cc\u0646 \u0633\u0637\u062d \u0645\u06cc\u200c\u062a\u0648\u0627\u0646 \u062f\u0631\u0635\u062f \u062d\u062c\u0645 \u0646\u0645\u0627\u06cc\u0634 \u062a\u0645\u0627\u0645\u06cc \u06af\u0631\u0648\u0647\u200c\u0647\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u06cc\u0627 \u0628\u062e\u0634\u06cc \u0627\u0632 \u0622\u0646\u200c\u0647\u0627 \u0631\u0627 \u0645\u0634\u0627\u0647\u062f\u0647 \u06a9\u0631\u062f.<\/li>\n<li><strong>Keyword :<\/strong> \u0647\u0645\u0627\u0646\u200c\u0637\u0648\u0631 \u06a9\u0647 \u0627\u0632 \u0627\u0633\u0645 \u0622\u0646 \u0645\u0634\u062e\u0635 \u0627\u0633\u062a \u0645\u0642\u0627\u06cc\u0633\u0647 \u0633\u0647\u0645 \u0646\u0645\u0627\u06cc\u0634 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc\u060c \u062f\u0631 \u0645\u0642\u0627\u0628\u0644 \u0633\u0627\u06cc\u0631 \u0631\u0642\u0628\u0627 \u0645\u06cc\u200c\u0628\u0627\u0634\u062f.<\/li>\n<\/ul>\n<p>\u0628\u0631\u0627\u06cc \u0627\u0636\u0627\u0641\u0647 \u06a9\u0631\u062f\u0646 \u0627\u06cc\u0646 \u0628\u062e\u0634 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u00a0\u0645\u0627\u0646\u0646\u062f \u062a\u0635\u0648\u06cc\u0631 \u0628\u0631 \u0631\u0648\u06cc <strong>columns<\/strong> \u06a9\u0644\u06cc\u06a9 \u06a9\u0631\u062f\u0647 \u0648 \u06af\u0632\u06cc\u0646\u0647 <strong>Modify<\/strong> <strong>columns<\/strong> \u0631\u0627 \u0627\u0646\u062a\u062e\u0627\u0628 \u06a9\u0646\u06cc\u062f.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-29679 size-full\" src=\"https:\/\/iranhost.com\/blog\/wp-content\/uploads\/2020\/08\/55-1.png\" alt=\"\" width=\"564\" height=\"126\" srcset=\"https:\/\/iranhost.com\/blog\/wp-content\/uploads\/2020\/08\/55-1.png 564w, https:\/\/iranhost.com\/blog\/wp-content\/uploads\/2020\/08\/55-1-300x67.png 300w\" sizes=\"(max-width: 564px) 100vw, 564px\" \/><\/p>\n<p>\u062f\u0631 \u067e\u0646\u062c\u0631\u0647 \u0628\u0627\u0632\u0634\u062f\u0647 \u0628\u0627 \u06a9\u0644\u06cc\u06a9 \u0628\u0631 \u0631\u0648\u06cc <strong>competitive metrics<\/strong> \u0628\u0627 \u06af\u0632\u06cc\u0646\u0647\u200c\u0647\u0627\u06cc\u06cc \u0645\u0627\u0646\u0646\u062f \u062a\u0635\u0648\u06cc\u0631 \u0632\u06cc\u0631 \u0631\u0648\u0628\u0631\u0648 \u0645\u06cc\u200c\u0634\u0648\u06cc\u062f \u06a9\u0647 \u0628\u0647 \u0637\u0648\u0631 \u0645\u062e\u062a\u0635\u0631 \u0622\u0646\u0647\u0627 \u0631\u0627 \u0634\u0631\u062d \u0645\u06cc\u200c\u062f\u0647\u06cc\u0645.<\/p>\n<p><strong>\u0646\u06a9\u062a\u0647<\/strong>: \u06af\u0632\u06cc\u0646\u0647\u200c\u0647\u0627\u06cc \u0632\u06cc\u0631 \u0645\u0631\u0628\u0648\u0637 \u0628\u0647 \u06cc\u06a9 \u06a9\u0645\u067e\u06cc\u0646 \u062c\u0633\u062a\u062c\u0648 \u0645\u06cc\u200c\u0628\u0627\u0634\u062f.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-29680 size-full\" src=\"https:\/\/iranhost.com\/blog\/wp-content\/uploads\/2020\/08\/666-1.png\" alt=\"\u0627\u0647\u0645\u06cc\u062a \u0633\u0647\u0645 \u0646\u0645\u0627\u06cc\u0634 \u062a\u0628\u0644\u06cc\u063a \u06cc\u0627 Impression share \u0686\u06cc\u0633\u062a \u061f\" width=\"945\" height=\"411\" srcset=\"https:\/\/iranhost.com\/blog\/wp-content\/uploads\/2020\/08\/666-1.png 945w, https:\/\/iranhost.com\/blog\/wp-content\/uploads\/2020\/08\/666-1-300x130.png 300w, https:\/\/iranhost.com\/blog\/wp-content\/uploads\/2020\/08\/666-1-768x334.png 768w\" sizes=\"(max-width: 945px) 100vw, 945px\" \/><\/p>\n<h4><strong>\u0633\u0647\u0645 \u0646\u0645\u0627\u06cc\u0634 \u062a\u0628\u0644\u06cc\u063a \u06cc\u0627 Search impression share<\/strong><\/h4>\n<p>\u062f\u0631\u0635\u062f \u0648\u0627\u062c\u062f \u0634\u0631\u0627\u06cc\u0637 \u0628\u0648\u062f\u0646 \u062a\u0628\u0644\u06cc\u063a \u062f\u0631 \u0646\u062a\u0627\u06cc\u062c \u062c\u0633\u062a\u062c\u0648 \u0646\u0633\u0628\u062a \u0628\u0647 \u062a\u0645\u0627\u0645\u06cc \u062c\u0633\u062a\u062c\u0648\u0647\u0627\u06cc \u0627\u0646\u062c\u0627\u0645 \u0634\u062f\u0647 \u062a\u0648\u0633\u0637 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0627\u0633\u062a. \u0648\u0627\u062c\u062f \u0634\u0631\u0627\u06cc\u0637 \u0628\u0648\u062f\u0646 \u062a\u0628\u0644\u06cc\u063a \u0628\u0631 \u0627\u0633\u0627\u0633 \u0645\u06a9\u0627\u0646\u060c \u0647\u0632\u06cc\u0646\u0647 \u0648 \u0646\u0645\u0631\u0647 \u06a9\u06cc\u0641\u06cc\u062a \u06a9\u0644\u06cc\u062f\u0648\u0627\u0698\u0647\u200c\u0647\u0627 \u062a\u0639\u06cc\u06cc\u0646 \u0645\u06cc \u0634\u0648\u062f.<\/p>\n<h4><strong>Search top impression share &#8211; ( Search top IS )<\/strong><\/h4>\n<p>\u0646\u0633\u0628\u062a \u0646\u0645\u0627\u06cc\u0634 \u062a\u0628\u0644\u06cc\u063a \u062f\u0631 \u0644\u06cc\u0646\u06a9\u200c\u0647\u0627\u06cc \u0628\u0631\u062a\u0631 \u06af\u0648\u06af\u0644 ( \u0628\u0627\u0644\u0627\u062a\u0631 \u0627\u0632 \u0646\u062a\u0627\u06cc\u062c \u0627\u0648\u0631\u06af\u0627\u0646\u06cc\u06a9) \u0628\u0647 \u062a\u0645\u0627\u0645\u06cc \u062c\u0633\u062a\u062c\u0648\u0647\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0627\u0633\u062a.<\/p>\n<h4><strong>Search absolute top impression share &#8211; ( Search abs.top IS )<\/strong><\/h4>\n<p>\u0627\u06cc\u0646 \u0645\u062a\u0631\u06cc\u06a9 \u0628\u0647 \u062f\u0641\u0639\u0627\u062a \u0646\u0645\u0627\u06cc\u0634 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0634\u0645\u0627 \u00a0\u062f\u0631 \u0644\u06cc\u0646\u06a9 \u0627\u0648\u0644 \u06af\u0648\u06af\u0644 \u0646\u0633\u0628\u062a \u0628\u0647 \u062a\u0645\u0627\u0645\u06cc \u062c\u0633\u062a\u062c\u0648\u0647\u0627 \u0627\u0634\u0627\u0631\u0647 \u062f\u0627\u0631\u062f.<\/p>\n<h4><strong>Search lost impression share (rank) &#8211; Search lost IS (rank) <\/strong><\/h4>\n<p>\u0627\u06cc\u0646 \u06af\u0632\u06cc\u0646\u0647 \u0639\u062f\u0645 \u0646\u0645\u0627\u06cc\u0634 \u062a\u0628\u0644\u06cc\u063a \u0628\u0647 \u062f\u0644\u06cc\u0644 \u067e\u0627\u06cc\u06cc\u0646 \u0628\u0648\u062f\u0646 \u0631\u062a\u0628\u0647 \u0631\u0627 \u062a\u062e\u0645\u06cc\u0646 \u0645\u06cc\u200c\u0632\u0646\u062f. \u0631\u062a\u0628\u0647 \u0628\u0631 \u0627\u0633\u0627\u0633 \u0645\u06cc\u0632\u0627\u0646 \u0647\u0632\u06cc\u0646\u0647 \u06a9\u0644\u06cc\u06a9\u060c \u0645\u06cc\u0632\u0627\u0646 \u0627\u0631\u062a\u0628\u0627\u0637 \u0622\u06af\u0647\u06cc \u0648 \u0633\u0627\u06cc\u062a \u0628\u0627 \u06a9\u0644\u06cc\u062f\u0648\u0627\u0698\u0647 \u062c\u0633\u062a\u062c\u0648\u0634\u062f\u0647\u060c \u0646\u0645\u0631\u0647 \u06a9\u06cc\u0641\u06cc\u062a\u060c \u0627\u0641\u0632\u0648\u0646\u0647\u200c\u0647\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u0648 \u0646\u0631\u062e \u06a9\u0644\u06cc\u06a9 \u062a\u0639\u06cc\u06cc\u0646 \u0645\u06cc\u200c\u0634\u0648\u062f.<\/p>\n<h4><strong>Search lost top impression share (rank) &#8211; Search lost top IS (rank)<\/strong><\/h4>\n<p>\u0627\u06cc\u0646 \u0642\u0633\u0645\u062a \u0646\u0633\u0628\u062a \u0627\u0632 \u062f\u0633\u062a \u062f\u0627\u062f\u0646 \u0631\u062a\u0628\u0647\u200c\u0647\u0627\u06cc \u0628\u0631\u062a\u0631 \u06af\u0648\u06af\u0644 \u0631\u0627 \u0628\u0647 \u062f\u0644\u06cc\u0644 \u0636\u0639\u0641 \u062a\u0628\u0644\u06cc\u063a \u0646\u0645\u0627\u06cc\u0634 \u0645\u06cc\u200c\u062f\u0647\u062f. \u0641\u0627\u06a9\u062a\u0648\u0631\u0647\u0627\u06cc \u0645\u0648\u062b\u0631 \u062f\u0631 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0631\u062a\u0628\u0647 \u062a\u0628\u0644\u06cc\u063a \u0645\u0627\u0646\u0646\u062f \u06af\u0632\u06cc\u0646\u0647 \u0642\u0628\u0644 \u0627\u0633\u062a.<\/p>\n<h4><strong>Search lost absolute top impression share (Rank) &#8211; Search lost abs. top IS<\/strong><\/h4>\n<p>\u0627\u06cc\u0646 \u0645\u062a\u0631\u06cc\u06a9 \u062a\u062e\u0645\u06cc\u0646 \u0645\u06cc\u200c\u0632\u0646\u062f \u06a9\u0647 \u062a\u0628\u0644\u06cc\u063a \u0634\u0645\u0627 \u0686\u0646\u062f\u0628\u0627\u0631 \u0634\u0627\u0646\u0633 \u0631\u062a\u0628\u0647 \u0627\u0648\u0644 \u0646\u062a\u0627\u06cc\u062c \u0631\u0627 \u0628\u0647 \u062f\u0644\u06cc\u0644 \u0636\u0639\u0641 \u0622\u06af\u0647\u06cc \u0627\u0632 \u062f\u0633\u062a \u062f\u0627\u062f\u0647 \u0627\u0633\u062a.<\/p>\n<h4><strong>Search exact match impression share (IS) \u2013 Search exact match IS<\/strong><\/h4>\n<p>\u0627\u06cc\u0646 \u06af\u0632\u06cc\u0646\u0647 \u062d\u062c\u0645 \u0646\u0645\u0627\u06cc\u0634 \u062a\u0628\u0644\u06cc\u063a \u0628\u0631 \u0627\u0633\u0627\u0633 \u0627\u0646\u0637\u0628\u0627\u0642 \u062f\u0642\u06cc\u0642 \u06a9\u0644\u06cc\u062f\u0648\u0627\u0698\u0647 (Exact Match) \u0631\u0627 \u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u062f.<\/p>\n<h4><strong>Click share<\/strong><\/h4>\n<p>\u0627\u06cc\u0646 \u06af\u0632\u06cc\u0646\u0647 \u062a\u062e\u0645\u06cc\u0646 \u0645\u06cc \u0632\u0646\u062f \u06a9\u0647 \u0634\u0645\u0627 \u0686\u0647 \u0645\u0642\u062f\u0627\u0631 \u0627\u0632 \u062d\u062c\u0645 \u06a9\u0644\u06cc\u06a9\u200c\u0647\u0627 \u0631\u0627 \u062f\u0631\u06cc\u0627\u0641\u062a \u0648 \u0686\u0647 \u0645\u0642\u062f\u0627\u0631 \u0627\u0632 \u0622\u0646 \u0631\u0627 \u0627\u0632 \u062f\u0633\u062a \u062f\u0627\u062f\u0647\u200c\u0627\u06cc\u062f. \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0645\u062b\u0627\u0644 \u0627\u06af\u0631 \u06a9\u0644\u06cc\u06a9\u200c\u0647\u0627\u06cc \u062f\u0631\u06cc\u0627\u0641\u062a\u06cc\u00a0 \u06f7\u06f0 \u06a9\u0644\u06cc\u06a9 \u0627\u0633\u062a \u0648 \u0645\u06cc\u0632\u0627\u0646 Click share \u0634\u0645\u0627 \u0646\u06cc\u0632 \u06f7\u06f0% \u0631\u0627 \u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u062f \u0645\u06cc\u200c\u062a\u0648\u0627\u0646 \u062a\u062e\u0645\u06cc\u0646 \u0632\u062f \u06a9\u0647 \u06a9\u0644 \u06a9\u0644\u06cc\u06a9\u200c\u0647\u0627 \u06f1\u06f0\u06f0 \u06a9\u0644\u06cc\u06a9 \u0628\u0648\u062f\u0647 \u0627\u0633\u062a.<\/p>\n<h4><strong>\u0633\u0647\u0645 \u0646\u0645\u0627\u06cc\u0634 \u062a\u0628\u0644\u06cc\u063a \u062f\u0631 \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627\u06cc \u0646\u0645\u0627\u06cc\u0634 (<\/strong><strong>Google Display Network<\/strong><strong>)<\/strong><\/h4>\n<p>\u0647\u0645\u0627\u0646\u0637\u0648\u0631 \u06a9\u0647 \u062f\u0631 \u062a\u0635\u0648\u06cc\u0631 \u0645\u0634\u062e\u0635 \u0627\u0633\u062a \u06af\u0632\u06cc\u0646\u0647\u200c\u0647\u0627\u06cc \u0627\u06cc\u0646 \u0628\u062e\u0634 \u0628\u0627 \u06a9\u0645\u067e\u06cc\u0646 \u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648 \u0645\u062a\u0641\u0627\u0648\u062a \u0627\u0633\u062a. \u0628\u0631\u0627\u06cc \u0634\u0641\u0627\u0641\u06cc\u062a \u0627\u06cc\u0646 \u0628\u062e\u0634 \u0646\u06cc\u0632 \u0628\u0647 \u062a\u0648\u0636\u06cc\u062d\u0627\u062a\u06cc \u0645\u062e\u062a\u0635\u0631 \u0627\u06a9\u062a\u0641\u0627 \u0645\u06cc\u200c\u06a9\u0646\u06cc\u0645.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-29681 size-full\" src=\"https:\/\/iranhost.com\/blog\/wp-content\/uploads\/2020\/08\/444.png\" alt=\"\u0633\u0647\u0645 \u0646\u0645\u0627\u06cc\u0634 \u062a\u0628\u0644\u06cc\u063a \u062f\u0631 \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627\u06cc \u0646\u0645\u0627\u06cc\u0634 (Google Display Network)\" width=\"1340\" height=\"978\" srcset=\"https:\/\/iranhost.com\/blog\/wp-content\/uploads\/2020\/08\/444.png 1340w, https:\/\/iranhost.com\/blog\/wp-content\/uploads\/2020\/08\/444-300x219.png 300w, https:\/\/iranhost.com\/blog\/wp-content\/uploads\/2020\/08\/444-1024x747.png 1024w, https:\/\/iranhost.com\/blog\/wp-content\/uploads\/2020\/08\/444-768x561.png 768w\" sizes=\"(max-width: 1340px) 100vw, 1340px\" \/><\/p>\n<h4><strong>Display impr. Share<\/strong><\/h4>\n<p>\u0646\u0633\u0628\u062a \u062d\u062c\u0645 \u0646\u0645\u0627\u06cc\u0634 \u062a\u0628\u0644\u06cc\u063a \u062f\u0631 \u0634\u0628\u06a9\u0647 \u0646\u0645\u0627\u06cc\u0634 \u06af\u0648\u06af\u0644\u060c \u00a0\u062a\u0642\u0633\u06cc\u0645 \u0628\u0631 \u062a\u0639\u062f\u0627\u062f \u062a\u062e\u0645\u06cc\u0646\u06cc \u06a9\u0647 \u0648\u0627\u062c\u062f \u0634\u0631\u0627\u06cc\u0637 \u062f\u0631\u06cc\u0627\u0641\u062a \u0622\u0646 \u0647\u0633\u062a\u06cc\u062f.<\/p>\n<h4><strong>Display lost IS (budget) &#8211; <\/strong><strong>Display lost impression share <\/strong><strong>(budget)<\/strong><\/h4>\n<p>\u062f\u0631\u0635\u062f \u062f\u0641\u0639\u0627\u062a\u06cc \u06a9\u0647 \u062a\u0628\u0644\u06cc\u063a \u0628\u0647 \u062e\u0627\u0637\u0631 \u06a9\u0645\u0628\u0648\u062f \u0628\u0648\u062f\u062c\u0647 \u0646\u0645\u0627\u06cc\u0634 \u062f\u0627\u062f\u0647 \u0646\u0634\u062f\u0647 \u0627\u0633\u062a.<\/p>\n<h4><strong>Display lost IS (rank) &#8211; <\/strong><strong>Display lost impression share (rank)<\/strong><\/h4>\n<p>\u062f\u0631\u0635\u062f \u062f\u0641\u0639\u0627\u062a\u06cc \u06a9\u0647 \u062a\u0628\u0644\u06cc\u063a \u0628\u0647 \u062e\u0627\u0637\u0631 \u067e\u0627\u06cc\u06cc\u0646 \u0628\u0648\u062f\u0646 \u0631\u062a\u0628\u0647 \u0646\u0645\u0627\u06cc\u0634 \u062f\u0627\u062f\u0647 \u0646\u0634\u062f\u0647 \u0627\u0633\u062a.<\/p>\n<h4><strong>Relative CTR<\/strong><\/h4>\n<p>CTR \u0646\u0633\u0628\u06cc\u060c \u00a0\u0646\u062d\u0648\u0647 \u0639\u0645\u0644\u06a9\u0631\u062f \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0634\u0645\u0627 \u062f\u0631 \u0633\u0627\u06cc\u062a\u200c\u0647\u0627\u06cc Display Network \u0631\u0627 \u062f\u0631 \u0645\u0642\u0627\u06cc\u0633\u0647 \u0628\u0627 \u0633\u0627\u06cc\u0631 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u062f\u0631 \u0647\u0645\u0627\u0646 \u0633\u0627\u06cc\u062a\u200c\u0647\u0627 \u0627\u0646\u062f\u0627\u0632\u0647\u200c\u06af\u06cc\u0631\u06cc \u0645\u06cc \u06a9\u0646\u062f. Relative CTR \u0646\u0631\u062e \u06a9\u0644\u06cc\u06a9 \u0634\u0645\u0627 \u062a\u0642\u0633\u06cc\u0645 \u0628\u0631 \u0645\u062a\u0648\u0633\u0637 \u0646\u0631\u062e \u06a9\u0644\u06cc\u06a9 \u06a9\u0644\u06cc\u0647 \u062a\u0628\u0644\u06cc\u063a \u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u062f\u0631 \u0648\u0628 \u0633\u0627\u06cc\u062a\u200c\u0647\u0627\u06cc\u06cc \u0627\u0633\u062a \u06a9\u0647 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0634\u0645\u0627 \u0631\u0627 \u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u0646\u062f.<\/p>\n[irp posts=&#8221;29781&#8243; name=&#8221;\u0646\u0631\u062e \u06a9\u0644\u06cc\u06a9 \u06cc\u0627 CTR \u0686\u06cc\u0633\u062a \u0648 \u062a\u0631\u0641\u0646\u062f\u0647\u0627\u06cc \u0627\u0641\u0632\u0627\u06cc\u0634 \u0622\u0646 \u062f\u0631 \u06af\u0648\u06af\u0644 \u0627\u062f\u0632&#8221;]\n<h2><strong>\u0631\u0648\u0634 \u0647\u0627\u06cc \u062d\u062f\u0627\u06a9\u062b\u0631 \u0633\u0627\u0632\u06cc \u0633\u0647\u0645 \u0646\u0645\u0627\u06cc\u0634 \u062a\u0628\u0644\u06cc\u063a <\/strong><strong>impression share \u0686\u06cc\u0633\u062a \u061f<\/strong><\/h2>\n<p>\u0631\u0648\u0634\u200c\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641\u06cc \u0628\u0631\u0627\u06cc \u0627\u0641\u0632\u0627\u06cc\u0634 \u0633\u0647\u0645 \u0646\u0645\u0627\u06cc\u0634 \u062f\u0631 \u06af\u0648\u06af\u0644 \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u062f \u0627\u0645\u0627 \u0645\u0647\u0645\u200c\u062a\u0631\u06cc\u0646 \u0622\u0646\u0647\u0627 \u0639\u0628\u0627\u0631\u062a\u0646\u062f \u0627\u0632:<\/p>\n<p><strong>\u06f1- \u0627\u0641\u0632\u0627\u06cc\u0634 \u0628\u0648\u062f\u062c\u0647<\/strong><strong>:\u00a0<\/strong>\u0628\u0627\u0644\u0627 \u0628\u0631\u062f\u0646 \u0645\u06cc\u0632\u0627\u0646 \u0627\u0639\u062a\u0628\u0627\u0631 \u0631\u0648\u0632\u0627\u0646\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0639\u0644\u0627\u0648\u0647 \u0628\u0631 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0645\u062f\u062a \u0632\u0645\u0627\u0646 \u0646\u0645\u0627\u06cc\u0634 \u062a\u0628\u0644\u06cc\u063a\u060c \u0628\u0647 \u0628\u0647\u0628\u0648\u062f \u062d\u062c\u0645 \u0646\u0645\u0627\u06cc\u0634 \u0646\u06cc\u0632 \u0645\u0646\u062c\u0631 \u0634\u0648\u062f.<\/p>\n<p><strong>\u06f2- \u0627\u0641\u0632\u0627\u06cc\u0634 \u0647\u0632\u06cc\u0646\u0647 \u06a9\u0644\u06cc\u06a9: <\/strong>\u0647\u0632\u06cc\u0646\u0647 \u06a9\u0644\u06cc\u06a9 \u06a9\u0644\u06cc\u062f\u0648\u0627\u0698\u0647\u200c\u200c\u0647\u0627 \u062a\u0627\u062b\u06cc\u0631 \u0645\u0633\u062a\u0642\u06cc\u0645 \u0628\u0631 \u0631\u0648\u06cc \u062c\u0627\u06cc\u06af\u0627\u0647 \u062a\u0628\u0644\u06cc\u063a \u0648 \u0633\u0647\u0645 \u0646\u0645\u0627\u06cc\u0634 \u062f\u0627\u0631\u062f.<\/p>\n<p><strong>\u06f3- \u062a\u063a\u06cc\u06cc\u0631 \u0645\u062a\u0646 \u062a\u0628\u0644\u06cc\u063a:<\/strong> \u062a\u0633\u062a \u0645\u062a\u0646\u200c\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641 \u06cc\u06a9\u06cc \u0627\u0632 \u0631\u0648\u0634\u200c\u0647\u0627\u06cc\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0628\u0647 \u0635\u0648\u0631\u062a \u063a\u06cc\u0631\u0645\u0633\u062a\u0642\u06cc\u0645 \u0628\u0631 \u0627\u0641\u0632\u0627\u06cc\u0634 \u062d\u062c\u0645 \u0646\u0645\u0627\u06cc\u0634 \u062a\u0627\u062b\u06cc\u0631 \u0645\u06cc\u200c\u06af\u0630\u0627\u0631\u062f. \u0645\u062a\u0648\u0646 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u0645\u0631\u062a\u0628\u0637 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0646\u0631\u062e \u06a9\u0644\u06cc\u06a9 \u0648 \u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc \u0631\u0627 \u0627\u0641\u0632\u0627\u06cc\u0634 \u062f\u0647\u0646\u062f \u0648 \u0628\u0627\u0639\u062b \u0628\u0647\u0628\u0648\u062f \u0631\u0648\u0646\u062f \u0646\u0645\u0627\u06cc\u0634 \u062a\u0628\u0644\u06cc\u063a \u0634\u0648\u0646\u062f.<\/p>\n<p><strong>\u06f4- \u0647\u062f\u0641 \u06af\u0630\u0627\u0631\u06cc \u0645\u062e\u0627\u0637\u0628\u0627\u0646<\/strong><strong>: <\/strong>\u06cc\u06a9\u06cc \u0627\u0632 \u0645\u0647\u0645\u200c\u062a\u0631\u06cc\u0646 \u0628\u062e\u0634\u200c\u0647\u0627 \u0628\u0631\u0627\u06cc \u0627\u0641\u0632\u0627\u06cc\u0634 \u0648 \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u062d\u062c\u0645 \u0646\u0645\u0627\u06cc\u0634 \u062a\u0628\u0644\u06cc\u063a \u0647\u062f\u0641 \u0642\u0631\u0627\u0631 \u062f\u0627\u062f\u0646 \u0645\u062e\u0627\u0637\u0628\u0627\u0646 \u0627\u0635\u0644\u06cc \u06a9\u0645\u067e\u06cc\u0646 \u0627\u0633\u062a. \u0628\u0627 \u0647\u062f\u0641\u200c\u06af\u0630\u0627\u0631\u06cc\u200c\u062f\u0642\u06cc\u0642 \u0645\u06cc \u062a\u0648\u0627\u0646\u062f \u0628\u0627\u0639\u062b \u0628\u0627\u0644\u0627\u0631\u0641\u062a\u0646 \u0645\u06cc\u0632\u0627\u0646 \u0646\u0645\u0627\u06cc\u0634 \u0648 \u0628\u0647\u06cc\u0646\u0647\u200c\u0634\u062f\u0646 \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u0634\u0648\u062f.<\/p>\n<h3><strong>\u062c\u0645\u0639 \u0628\u0646\u062f\u06cc \u0633\u0647\u0645 \u0646\u0645\u0627\u06cc\u0634 \u062a\u0628\u0644\u06cc\u063a<\/strong><\/h3>\n<p>\u0628\u0631\u0631\u0633\u06cc \u067e\u06cc\u0634\u0646\u0647\u0627\u062f\u0627\u062a \u0642\u06cc\u0645\u062a\u06cc\u060c \u0647\u062f\u0641\u200c\u06af\u0630\u0627\u0631\u06cc \u0648 \u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc\u062a \u0627\u0648\u0644\u06cc\u0646 \u06af\u0627\u0645\u200c\u200c\u0647\u0627\u06cc \u0636\u0631\u0648\u0631\u06cc \u0628\u0631\u0627\u06cc \u0628\u0647\u0628\u0648\u062f \u0639\u0645\u0644\u06a9\u0631\u062f \u06a9\u0645\u067e\u06cc\u0646 \u0647\u0633\u062a\u0646\u062f. \u0627\u0645\u0627 \u062f\u0631 \u06af\u0627\u0645 \u0628\u0639\u062f \u00a0\u0628\u0647\u06cc\u0646\u0647 \u0633\u0627\u0632\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u067e\u0633 \u0627\u0632 \u06a9\u0644\u06cc\u06a9 \u0646\u06cc\u0632\u060c \u0628\u0647 \u0647\u0645\u0627\u0646 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\u0622\u0648\u0631\u06cc\u062f. \u0627\u06cc\u0646 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0647 \u0634\u0645\u0627 \u062f\u0631 \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627 \u0648 \u0627\u0641\u0632\u0627\u06cc\u0634 \u062a\u0631\u0627\u0641\u06cc\u06a9 \u0648\u0631\u0648\u062f\u06cc \u0633\u0627\u06cc\u062a \u06a9\u0645\u06a9 \u0641\u0631\u0627\u0648\u0627\u0646\u06cc \u06a9\u0646\u062f.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0645\u0627 \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u06a9\u0627\u0631\u0634\u0646\u0627\u0633 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u062f\u0631 \u06af\u0648\u06af\u0644\u060c \u062f\u0631 \u062f\u0646\u06cc\u0627\u06cc\u06cc \u0627\u0632 \u0639\u062f\u062f \u0648 \u062a\u062d\u0644\u06cc\u0644 \u0632\u0646\u062f\u06af\u06cc \u0645\u06cc \u06a9\u0646\u06cc\u0645 \u0648 \u0631\u0648\u0632\u0627\u0646\u0647 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&hellip;<\/p>\n","protected":false},"author":64,"featured_media":39186,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[84],"tags":[],"class_list":["post-29673","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-84"],"_links":{"self":[{"href":"https:\/\/iranhost.com\/blog\/wp-json\/wp\/v2\/posts\/29673","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iranhost.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iranhost.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iranhost.com\/blog\/wp-json\/wp\/v2\/users\/64"}],"replies":[{"embeddable":true,"href":"https:\/\/iranhost.com\/blog\/wp-json\/wp\/v2\/comments?post=29673"}],"version-history":[{"count":0,"href":"https:\/\/iranhost.com\/blog\/wp-json\/wp\/v2\/posts\/29673\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iranhost.com\/blog\/wp-json\/wp\/v2\/media\/39186"}],"wp:attachment":[{"href":"https:\/\/iranhost.com\/blog\/wp-json\/wp\/v2\/media?parent=29673"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iranhost.com\/blog\/wp-json\/wp\/v2\/categories?post=29673"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iranhost.com\/blog\/wp-json\/wp\/v2\/tags?post=29673"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}